Boomer Follies, Part Fifty Billion: VW Introduces "Beetle for Nobody"
Start with a car that is essentially a boutique version of an existing model; its sole reason for existing, to offer a cute, appealing alternative to the increasingly masculine, aggressively-styled cars in its class. Take its basic shape, strip it of the whimsy and formal simplicity that made people like it in the first place, and replace it with, well, masculine aggression. Congratulations, Volkswagen: you've just invented the PT Cruiser!
Need further proof that VW's marketers have their fingers on the (ever fainter) pulse of the sexagenarian set? Don't miss VW's "MTV World Stage Event" unveiling, featuring none other than the Black Eyed Peas, aka the band that nobody likes, either.