Friday, March 26, 2010

Unsprung Weight and A-Pillars as Thick as My Thighs = Indie?

Is it just me, or does the presence of the phrase "indie cred" in a Camaro advertisement signify the precise opposite of indie cred? Where's the dipshit who wrote this? Come here so I can slap you!

Things that are stupid about the new Camaro:

1. Gigantic wheels with tiny brakes
2. Curb weight: 3780 lbs.
3. You can't see out of it
4. Cartoonishly updates lame Mustang knee-jerk rip-off first-generation design when it's the second-gen F-body that was truly inspired and iconic
5. It's a Camaro

AOR looks. Heavy Metal Parking Lot cred.


Blogger DJ Rick said...

This marketing strategy makes the mid-90's Subaru "It's like punk rock...but it's a car!" seem like the pinnacle of edgy, yet on-point.

Is Camaro the automotive version of Lady Gaga dancing around in her "Telephone" video in a crusty studded jacket with a DIY painted-on G.I.S.M. logo? Not even close 'cos that video's actually pretty brilliant!

This is more like the glut of hip hop fakers that spent every last dime of their budget on renting a Bentley for a one-hour video shoot and a CD graphic design with the de rigeur gold-plated/crushed diamond logo. Looks good from afar, but don't get close!

2:48 PM  
Blogger Davis Chino said...

Ye smacked it on the head, FBM: why glorify a design that was a rushed knock-off to begin with? It's like building a neo-retro Pinto because a rival came out with a neo-retro Vega--or Pacer...and it IS galling to hear all the (gratuitous) trash talked about the 1970 restyle in the writing on these cars--hey, 1970 was the cleanest shape to come out of Detroit, ever! Ask the Jimmies--Rockford & Hall.

I agree with all yr critique points, BUT I believe it's notable that GM's current designers did accentuate the best part of the original design, and that's the haunches, and the way their aggressive rise balances against the long-horizontal-to-shallow-snout-dip of the hood. This was nice then and even better now, and grabs yr attention out on the hiway in real life.

Maybe that's why the rest of the car (as with all three current retro-muscle cars) is so disappointing.

It all boils down to, "Really? That's the best you can do? A bloat-mobile?"

It's not like they don't have access to the original body jigs!

My word is "mahjj."

5:58 PM  

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